ADVANCED LEASING SERIES: Marketing Mix: 5 P's of Marketing
IN PERSON
"The 5 P's of Marketing" is a class that is tailored for property management professionals, with a focus on providing them with essential marketing skills. The class covers the five core components of marketing, known as the 5 P's - Product, Price, Place, Promotion and People. The class teaches how to identify the unique selling points of a property, how to price it in a competitive market, how to target the right audience and how to promote it effectively. The class also covers the importance of creating a strong brand identity and cultivating relationships with residents and prospects. By the end of the class, participants will have a deep understanding of the 5 P's of marketing and how to apply them to their property management business.
Created by: Candice Manning
THANK YOU TO OUR EDUCATION SPONSOR!
ABOUT THE INSTRUCTOR:
Caj Jennifer
Senior Learning and Development Specialist
With over 16 years of dynamic experience across all areas of property management, Caj Jennifer has developed a deep understanding of the industry and a passion for elevating standards in Leasing, Sales, and Marketing, particularly within Class A lease-ups and the build-to-rent space. Throughout his career, Caj has held numerous roles, including Leasing Professional, Assistant Leasing Manager, Leasing Manager, Assistant Property Manager, Property Manager, Senior Property Manager, and Regional Property Manager. This diverse background provides him with a well-rounded, ground-up perspective of the industry.
Caj’s diverse experience across multiple roles within property management has been the key to his ability to deliver outstanding results in highly competitive markets. Having worked his way through the industry, from Leasing Professional to Regional Property Manager, he understands the intricacies of every position and how they contribute to the success of a community. This hands-on experience allows Caj to not only relate to the challenges faced by each role but also to develop tailored strategies that maximize team efficiency.
Known for his empathetic leadership and dedication to team development, Caj has successfully managed large, multi-unit communities, led significant service projects, and implemented operational improvements that enhance resident satisfaction. Today, Caj dedicates his expertise to shaping the next generation of property management professionals through innovative training and development initiatives.
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