Certified Apartment Leasing Professional (CALP)

In-Person Designation


Tuesday, April 8, 2025
at
9:00 AM (EDT)
to Wednesday, April 16, 2025 at 5:00 PM (EDT)
Register Now
35 Seats Remaining
35 Seats Remaining
 


You must attend all dates in order to complete your credential. 

Tuesday, April 8th | Wednesday, April 9th 
Tuesday, April 15th | Wednesday, April 16th

Credential Program Synopsis

In 2021, the National Apartment Leasing Professional credential changed its name to the Certified Apartment Leasing Professional credential. The newly named CALP credential continues to ensure that leasing professionals throughout the industry are fully prepared for success.

Earning CALP, your first industry credential, signals to an employer your commitment to a career in residential property management.

You'll learn about:

  • Using technology to generate traffic
  • Monitoring and managing your community’s reputation
  • Inspecting the leasing center, tour route, model units, and vacant apartments
  • Shopping the competition while building relationships with competitors
  • Compiling a comprehensive community resource tool
  • Effective marketing plans
  • Relationship sales process and evaluating personal sales performance
  • Evaluating a prospect’s commitment level and overcoming objections
  • Reviewing the next steps in the sales process with prospective residents
  • Applying fair housing laws and communicating rental criteria
  • Qualifying prospective residents according to rental policy
  • Preparing and reviewing leases with new residents
  • The move-in process
  • Responding to resident issues and maintenance requests with appropriate follow-up
  • Building relationships with residents and creating a sense of community
  • Reporting incidents, maintaining documentation, and taking corrective action
  • Maximizing revenue and operational efficiency
  • Securing and processing lease renewals
  • Conducting a market survey

Requirements:

To obtain the CALP credential, candidates must complete the following:

  • Minimum of six months of onsite property management experience in a leasing role (This can be obtained while taking the course; you will receive a provisional certificate until this requirement is met.)
  • Successful completion of seven CALP courses
  • Pass the examination within six (6) months of declaring candidacy

PLEASE NOTE: 

This class will be offered via ebook.  All students must provide their own device.  When registering, it is imperative that we have your email address (personal is preferred) in order to send you the link to download the manual.  Shared emails cannot be accepted. You will be sent the link for download within a week of class.  You can use the manual on up to 3 devices. 

 


 Thank you to our Education Sponsor!

 
Register Now
35 Seats Remaining
35 Seats Remaining

INSTRUCTED BY: 

Joy Zalaznick is currently the Sr. Director of Learning and Development for KETTLER. Through her years in the Multifamily Industry, Joy has had a variety of   experience in on-site leasing and management, marketing,   training, and   troubleshooting both employee and community issues.  She   has been   responsible for creating and implementing programs for   onboarding, customer service, leasing, management, resident retention as well as computer system training.  She was also instrumental in pivoting the KETTLER training program to virtual in 2020. Joy has been part of the NAAEI Faculty since 2014.  She holds a BS in Consumer Science and an MBA with an emphasis in Marketing.

For More Information:

Christina Marcelo

Christina Marcelo

Education and Digital Marketing Manager, Maryland Multi-Housing Association