Back to Basics: Marketing Basics
VIRTUAL
Back to Basics: Marketing 101
This dynamic training takes you back to the fundamentals of multifamily marketing, focusing on simple yet powerful techniques to boost occupancy, attract prospects, and keep residents happy. Whether you’re new to the industry or need a fresh perspective, this session is designed to deliver actionable insights you can start using today! Learn how to define your target market, master the are of follow-up, polish your online presence, effectively market on a budget, and turn residents into advocates!
THANK YOU TO OUR EDUCATION SPONSOR!
ABOUT THE INSTRUCTOR:
Kristy Serra
Director of Marketing
Grady Management, Inc.
Kristy Serra is the Director of Marketing at Grady Management, bringing over 24 years of experience in multifamily and hospitality management. Specializing in data-driven marketing, lease-ups, and stabilized acquisitions, she has worked with a variety of community types, including student housing, affordable, senior, and market-rate communities. Kristy is an accomplished trainer with expertise in strategic marketing strategies, branding, and leasing techniques. She received her NALP (now CALP) in 2014, and TCS certification in 2020.
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