ADVANCED LEASING SERIES: Marketing Mix: 5 P's of Marketing
In-Person
"The 5 P's of Marketing" is a class that is tailored for property management professionals, with a focus on providing them with essential marketing skills. The class covers the five core components of marketing, known as the 5 P's - Product, Price, Place, Promotion and People. The class teaches how to identify the unique selling points of a property, how to price it in a competitive market, how to target the right audience and how to promote it effectively. The class also covers the importance of creating a strong brand identity and cultivating relationships with residents and prospects. By the end of the class, participants will have a deep understanding of the 5 P's of marketing and how to apply them to their property management business.
Created by: Candice Manning
Facilitated by: Mark Dickson-Patrick
THANK YOU TO OUR EDUCATION SPONSOR!
About The Instructor
Mark Dickson-Patrick is the Multifamily Training & Development Specialist for WPM Real Estate Management in Owings Mills, MD, providing training and development experiences to their associates across a multi-state portfolio of assets. In addition to his near-decade of property management experience, his background in non-profit management and education brings a wealth of knowledge to the property management realm. He enjoys training and motivating teams of all sizes and compositions. Mark prides himself on flipping the narrative of training and development, providing for unique learning opportunities to help people grow and thrive in their careers and in their lives.
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