LEADERSHIP SERIES: Marketing Mastery: Strategic Marketing in a Competitive Multifamily World
IN PERSON
Ready to transform your marketing game and outshine your competition? This dynamic, energy-filled training is designed to equip Community Managers and Leasing Professionals with the tools and strategies needed to thrive in today’s competitive markets. Dive deep into the world of multifamily marketing and discover powerful tactics that boost occupancy, attract qualified renters, and create buzz that sets your community apart. Whether you’re a new leasing professional eager to elevate your career or an experienced community manager looking to innovate your marketing approach, this action-packed training will deliver game-changing techniques you can implement immediately. Key topics include:
- Understanding Your Market
- Occupancy Trends & Strategies
- Digital Marketing Essentials
- Data-Driven Marketing
- Lead Nurturing & Conversion
- Reputation Management
- Content Marketing
- Resident Retention
- Emerging Trends
THANK YOU TO OUR EDUCATION SPONSOR!
All of MMHA's Educational offerings are eligible for 1 CEC per class hour towards NAA Certifications.
ABOUT THE INSTRUCTOR:
Kristy Serra
Director of Marketing
Grady Management, Inc.
Kristy Serra is the Director of Marketing at Grady Management, bringing over 24 years of experience in multifamily and hospitality management. Specializing in data-driven marketing, lease-ups, and stabilized acquisitions, she has worked with a variety of community types, including student housing, affordable, senior, and market-rate communities. Kristy is an accomplished trainer with expertise in strategic marketing strategies, branding, and leasing techniques. She received her NALP (now CALP) in 2014, and TCS certification in 2020.
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